In Primaseller, your Company represents your parent entity and brand, while a Business Unit (BU) belongs to a company, representing each subsidiary, franchise, or singular business entity.

You need to have at least one Business Unit. The details of a Business Unit can be the same as the company's when there exists only one business unit.

Most companies have a single Business Unit. If you have the need to configure more than one, please contact us at


A Company contains:

  • Master Catalog

  • Customers Database

  • Business Units (Mostly 1 BU in case of non-multi-national or non-franchise based setups).

A Business Unit contains:

  • Channels

  • Facilities (that hold inventory)

  • Pricelists

  • Shippers

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