In Primaseller, your Company represents your parent entity and brand, while a Business Unit (BU) belongs to a company, representing each subsidiary, franchise, or singular business entity.
You need to have at least one Business Unit. The details of a Business Unit can be the same as the company's when there exists only one business unit.
Most companies have a single Business Unit. If you have the need to configure more than one, please contact us at email@example.com.
A Company contains:
Business Units (Mostly 1 BU in case of non-multi-national or non-franchise based setups).
A Business Unit contains:
Facilities (that hold inventory)